The Georgia Tech Trademark Management Program was established in the mid-1980s to protect the integrity and ensure the proper use of the Institute's name, logos, and trademarks. The Board of Regents of the University System of Georgia, by and on behalf of the Georgia Institute of Technology, has registered many of Georgia Tech's names, logos, and trademarks with the United States Patent and Trademark Office and the State of Georgia. The Board of Regents has authorized the Trademarks & Licensing Department at Georgia Tech to manage Georgia Tech's trademark portfolio and licensing program. To administer the program, the Institute has established formal licensing procedures. The mission of the Georgia Tech Trademark Management Program is:
- to ensure the proper use of trademarks, service marks, logos, and insignias that have come to be associated with Georgia Tech;
- to protect the Institute's reputation, good name, and image by permitting only appropriate uses and assuring that only quality products bear the Institute's name, initials, or logos; and
- to generate income to support the operational goals of the Licensing Program and enhance the quality of life for students, student athletes, faculty, and staff across the campus.